2016-2018 Nike Kyrie 4 Campaign Commercial copywriter The Kyrie 4 was the best selling performance basketball shoe of 2017. Nike Kyrie 3 Campaign Commercial copywriter The Kyrie 3 was the best selling performance basketball shoe of 2016. Kobe x Mamba Mentality Campaign copywriter Kobe Bryant reveals the five key emotions of Mamba Mentality: a mindset for achieving your highest potential. Home Work